How PIRTEK’s Global Brand Power Makes Marketing Your Hydraulic Business Easier
You’ve heard the saying, “It’s better to work with somebody who knows what they’re doing than do it yourself.” The same can be said for marketing your hydraulic business. With more than 40 years under our belt, PIRTEK is the global leader in providing hydraulic and industrial hose services for both on-site and retail customers. The trust and loyalty that come with our brand make the marketing efforts of our more than 100 franchisees across the U.S. that much easier.
Why Hydraulic Businesses Need Marketing
It’s easy to get caught up in the day-to-day activities of your business without taking time to reflect on what you’re doing and why. When growing your business, it’s important to know your industry to gain a solid understanding of what your target customers want and how they feel about your product or service. A strong understanding of your industry can help you reach more people and make more sales, as well as drive customer loyalty.
Hydraulic and industrial hoses are used for a multitude of purposes. They are found in every imaginable sector of our economy, like automotive applications, construction equipment, agricultural machinery, mining equipment, marine applications, heavy-duty equipment, and many others. PIRTEK is a B2B service company that maintains and replaces hoses for this incredibly diverse customer base that spans dozens of industries. We’re a part of a $380 billion industry that is projected to grow 24.7 % over the next ten years. Our targeted marketing and sponsorship campaigns reach millions of potential customers across the globe, including right here in the U.S.
Promoting PIRTEK USA Through Sponsorships and Events
PIRTEK USA is actively and significantly involved in marketing your business, in part, by promoting itself through sponsorships and events across the country. Some of our recent partnerships include:
- The PIRTEK Snocross National, part of The AMSOIL Championship Snocross, the premier competitive event for high-performance snowmobiles
- Team Penske, the iconic team in motorsport racing
- Official hose supplier of INDYCAR and Indianapolis Motor Speedway
And these are just some of our higher profile sponsorships and events. We also sponsor smaller events across sales territories that provide high-value visibility for local markets.
About our Franchisee Marketing Support
In addition to sponsorships and events, we work with our franchisees to generate high-standard marketing materials for individual locations. Franchisees enjoy liberal usage rights to PIRTEK’s marketing assets for their local advertising. This can include sponsorships events, online marketing, and other materials, all subject to corporate approval. To find out more about our marketing support, please see Item 11 of our Franchise Disclosure Document.
Keeping Our Franchisees Ahead of the Curve
To grow a business, it is essential to stay ahead of the curve. At PIRTEK, we are always thinking about marketing strategies to best benefit our franchisees.
Want to learn more about our opportunity and how we can help with marketing your hydraulic business? Contact us today to learn more about opening a PIRTEK franchise.
